Why Are Food Trucks So Popular?


Food trucks are at all-time high when it comes to delicious meals at a reasonable price for a generation that seems to always be on the go. Americans are a demanding group, especially when it comes to our food.

Food trucks are a welcome change from fast food chains we’ve all learned to grow tired of. As Americans we demand food that is novel, inexpensive and fast to get, especially during lunch breaks at work.

So why the love affair with food trucks?  There are many reasons. You don’t have to leave your comfort zone by going to a restaurant surrounded by stuffy people.  You don’t have to wait for a seat, or be ill-treated by the food server staff. You don’t have to worry about having too much to drink or getting a little tipsy.  You don’t have to pay a big bill or leave a tip are good reasons for the success of the food trucks.

But even more than convenience, they have some of the best bites around created by some of the most inventive chefs that know how to elevate street food into something even Gordon Ramsey wouldn’t turn his nose up at.  Fox News reported that ‘food trucks were once synonymous with sketchy, generic foods like hot dogs and chicken kebabs, but over the past few years food trucks have grown evermore varied and exciting.”

Today you can find anything from the expected, like tacos and pizza to the unexpected like lobster rolls and wild boar creating some of the most unique fusion dishes on the planet.

Here are some more reasons for the growth, success and popularity of food trucks:

Face-to-face contact with chefs

Many food trucks are driven by the chefs who make the food and it’s interesting to speak with the owners and discover why they do what they do.  It’s fun to talk with other foodies and learn what restaurants they like and dislike in their city, especially if you’re traveling. This personalized experience is akin to a chef walking around the restaurant talking to customers.  We like that personal attention, don’t we?

Experiment with new cuisines

Food trucks provide an easy and inexpensive way to try new foods, new ingredients and new dishes and give people the chance to be more adventurous when it comes to food. Many people don’t want to go to an exotic or ethnic restaurant and be served a whole meal. Instead, they want a little taste first.  It’s like dipping your toe in the water before diving headfirst into the pool. Exotic and ethnic food trucks give the cautious a chance to try a few bites without the big culinary risk.

Food courts on wheels

When you’re at work and short on time or want to have lunch in a group, where do you usually end up?  The food courts, right?  That’s because it’s inexpensive, quick and everybody can get what they want. Same with food trucks, only better. Food trucks often park together and give you the same experience but with much more of a novelty. Plus you can sit on the curb and eat your lunch when the weather is nice.

Fresh Ingredients and Changing Menu

It’s easy for food trucks to change up their menus whenever inspiration hits or based on the freshest ingredients available.  Food truck entrepreneurs like to build relationships. Every day they are face to face with their customers, getting feedback, and adjusting their menus to meet their customers’ desires.

Give Your Business to the Little Guy

Sometimes we just like to give our business to our neighborhood ma and pa merchants as opposed to national chains. Many of the food trucks are run by local entrepreneurs with a strong passion for food and are eager to share that passion with customers. Buying from the food truck community allows us to be a part of that community.

If you haven’t been a patron of food trucks yet, get out there and give it a try.  They put their heart and soul into bringing you the food that they love to make and that passion is often apparent in the meals they serve.